Crowdsourced Marketing

Crowdsourced Marketing, according to business.com, "involves consumers voting on or submitting ideas for marketing campaigns and advertisements."

It's a way for a business to cut marketing costs by incentivizing "the crowd" to do it for them. A local florist who uses word-of-mouth to get new customers is relying on crowdsourced marketing.

The Steemit marketing team has announced this strategy to grow and promote steemit.com, which works well for everyone involved. Users have a big incentive to do some promotion of the website themselves. By sharing our posts on other social media sites, we have the potential to bring new users to the platform, which in turn gives us the potential for a bigger and more active audience for us, and growth for steemit as a whole.